White-Label Reports

White-label reports allow agencies to deliver professional SEO reporting under their own brand. Available on Agency and Enterprise plans, this feature removes all AI SEO Agents branding and lets you present automated insights as your own.

What's Included

• Custom branding — Upload your agency logo (PNG/SVG, max 2 MB), set primary and secondary brand colors that apply to charts, headings, and accent elements throughout reports. Customize report headers and footers with your agency name, tagline, and contact information. The branding applies consistently across PDF exports, email notifications, and the client portal.
• Custom domain — Host the client dashboard on your own subdomain (e.g., seo.youragency.com). SSL is provisioned automatically via Let's Encrypt after you add a CNAME record. Clients never see the AI SEO Agents domain — the entire experience is branded as your agency's proprietary platform.
• Client access — Create read-only accounts for each client with email-based authentication. Clients can view their reports, browse real-time dashboard data, and track keyword rankings independently. Each client sees only their own sites and data, with complete isolation enforced at the database level.
• Multi-site management — Manage all client sites from a single agency dashboard with per-client isolation. Add, remove, and configure sites for each client without switching accounts. The agency view provides cross-client aggregate metrics so you can spot trends across your entire portfolio.
• Automated scheduling — Set up weekly, biweekly, or monthly report generation and delivery. Reports are generated automatically, formatted with your branding, and delivered via email (PDF attachment), webhook (JSON payload), or made available in the client portal. No manual intervention required.

Report Contents

Each white-label report includes seven sections that cover the full spectrum of SEO performance. You can customize which sections appear for each client based on their needs and your service level:

Setting Up White-Label

Pricing

Report Customization and Branding

White-label reports are designed to be fully customizable so they match your agency's brand identity seamlessly. Every visual element can be adjusted, from colors and fonts to the specific data sections included in each report. Clients should never see any indication that the reports are generated by a third-party platform — the experience should feel like a native part of your agency's service offering.

• Logo placement: Your agency logo appears in the report header, email notifications, and the client portal login page. Upload both a full logo (for headers) and a compact icon (for favicons and mobile displays). Supported formats include PNG, SVG, and JPEG with a maximum file size of 2 MB.
• Color scheme: Set primary and secondary brand colors that are applied throughout reports and the client dashboard. Colors are used for chart elements, headings, accent bars, and interactive elements. The system automatically generates complementary shades for backgrounds and hover states.
• Custom cover page: Design a branded cover page for PDF report exports. Include your agency name, tagline, client name, reporting period, and a brief executive summary. Cover page templates support HTML formatting for maximum flexibility.
• Footer and disclaimer: Add custom footer text to every page of the report, including legal disclaimers, contact information, or confidentiality notices. The footer supports basic HTML formatting for links and text styling.
• Report naming: Customize the naming convention for generated reports. Variables like {client_name}, {date}, and {site_url} are available for dynamic naming that keeps your report library organized.

Scheduling Automated Reports

Automated report scheduling eliminates the manual effort of generating and sending reports to clients. Configure each client to receive reports on their preferred schedule, and the platform handles generation, formatting, and delivery automatically. This is one of the highest-value features for agencies because it converts what used to be hours of monthly work into a fully hands-off process.

Client Portal Setup

The client portal provides each of your clients with a branded web interface where they can access their reports, view real-time dashboard data, and track SEO progress independently. The portal runs on your custom domain and uses your agency branding, creating a professional self-service experience that reduces support requests and increases perceived value.

• Client onboarding: Add clients via the agency dashboard by entering their name, email, and associated site(s). The platform sends a branded invitation email with a secure login link. Clients set their own password on first access.
• Permission levels: Client accounts are read-only by default — they can view reports, dashboards, and article performance but cannot trigger agent jobs or modify configurations. For clients who want more control, you can enable "contributor" access that allows them to trigger content generation for their approved keywords.
• Data isolation: Each client sees only their own sites and data. There is no cross-client data leakage, even when multiple clients share the same agency account. All queries are scoped by client ID at the database level.
• SSO integration: For enterprise clients, the portal supports SSO authentication via the same SSO configuration available on your main account. This allows client employees to log in using their existing corporate credentials.

Report Metrics Selection

Not every client needs the same level of detail in their reports. Some prefer high-level executive summaries, while others want granular keyword-by-keyword breakdowns. The metrics selection feature lets you customize which sections and data points appear in each client's report, ensuring they receive relevant information without unnecessary complexity.

Metric selections are saved per client and apply to all future reports. You can override the defaults for a single report if a client has a special request for a quarterly business review or stakeholder presentation. Exported PDF reports respect the same metric selections, ensuring consistency between the portal view and the downloadable document. For agencies managing more than 10 clients, consider using report templates — preconfigured metric selections that can be applied to new clients with a single click. Explore the pricing page for details on plan-level feature availability.

Agency Best Practices

Agencies that get the most value from white-label reports follow a set of common practices that improve client satisfaction, reduce churn, and justify premium pricing. These recommendations are based on patterns observed across agencies managing 10–100+ client sites.

• Brand reports with the client's domain, not yours. When clients see their own URL in the report header and dashboard, they feel ownership of the results. Configure the report cover page with the client's business name and site URL prominently displayed. Your agency branding should be subtle — a footer credit or "Powered by YourAgency" — rather than the primary visual focus.
• Always include action items. A report that only shows metrics without context is useless to most clients. Include a "Recommended Next Steps" section at the end of every report with 3–5 specific, prioritized actions. Even if all the actions are things your agency will handle, listing them reinforces the value of your ongoing service.
• Highlight wins prominently. Every report should lead with positive results — keywords that gained positions, content that reached the first page, traffic increases, and issues that were resolved. Clients who see consistent wins are far less likely to cancel. The Executive Summary section should always open with the single most impressive metric from the reporting period.
• Show trend data, not just snapshots. A single month's data tells a client very little. Always include 90-day trend charts for key metrics (rankings, traffic, SEO health score) so clients can see the trajectory of their investment. An upward trend over 3 months is the strongest retention tool an agency has — even if individual months showed mixed results.
• Send reports before client meetings, not during. Schedule automated report delivery 24–48 hours before your regular client check-in. This gives both parties time to review the data and come to the meeting with specific questions and observations, making the conversation more productive and demonstrating your agency's thoroughness.

Related Documentation

• Enterprise Solutions — White-label features at enterprise scale.
• Rank Tracking — Include ranking data in your client reports.
• Google Search Console — Connect client Search Console properties for reporting.
• Pricing — Compare Agency and Enterprise plan white-label features.