All case studies
Refinishing services

AI SEO case study: Authority 63 → 72

Site authority score on hollywoodrefinishing.com, measured over a measured may–august 2026.

Site
hollywoodrefinishing.com
Industry
Refinishing services
Window
Measured May–August 2026

What was measured

Site authority score. One metric, one window, pulled from the same source before and after — no blended averages and no modelled traffic estimates.

63

Before

72

After

+9 pts

Change recorded

Brand query at position 310 city pages shipped

What shipped

The work the agents put on the live site inside that window. Each item is dated in the change log for the domain.

City pages with LocalBusiness + FAQ schema, on-page cleanup, internal links rebuilt.

Results vary by starting point. A site with little search history moves a long way in percentage terms off a small base; an established site tends to move as a slower climb. The full set of receipts, both kinds, is on the case studies page.

The other client receipts

Same measurement discipline, different sites and industries.

airbustersductandchimney.com

+445% impressions

Search impressions, 28-day window

Clicks 56 → 70Duct & chimney services

What shipped — Multi-city location pages, stock photos swapped for the crew's own, booking form built.

Read the duct & chimney services write-up

edeneyeoptics.com

10.7× impressions

Search impressions, 28-day window

Avg position 20.2 → 14.8First two non-branded page-1 rankings

What shipped — Orphaned blog found and linked back in, schema added, full on-page pass.

Read the eyewear retail write-up

amcleaningservicesusa.com

From zero to visible

Search impressions, 28-day window

First clicks ever recordedNew site, no history

What shipped — Indexation fixed, service pages published, structured data laid in from day one.

Read the cleaning services write-up
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